Not just more apps. But better ideas.
Commerce Minister Piyush Goyal at Startup Mahakumbh boldly declaring, “We don’t need 1000 delivery apps. We need real solutions,” was like a mirror held up to India’s startup ecosystem. And at Happinetz, we felt it land deeply.
India’s startup ecosystem is ready to lead not just in numbers, but in purpose. And at the heart of that purpose-driven shift is our work at Happinetz, where we’re using AI to make the internet a safer space for children.
A purpose-driven problem
Every parent today faces a silent dilemma: how much is too much when it comes to screens? How do you let your child explore the internet for learning, without being exposed to unsafe content? And how do you balance freedom with protection, without constant conflict?
Happinetz was built to answer those questions.
Launched in 2022, the Happinetz Box is a plug-and-play internet filtering system that connects to your home Wi-Fi and gives parents full control, without needing to install anything on their child’s device.
But what truly sets it apart? It runs on a four-level AI/ML-powered filtering engine, scanning over 110 million websites and apps in real time, blocking unsafe or age-inappropriate content, even in incognito mode or on mobile data (4G/5G).
AI for good, not just buzz
At a time when "AI" is the hottest buzzword across every pitch deck, our team took a different path. We didn’t use AI to predict what your child will click next. We used it to block what they shouldn’t be seeing at all.
The tech is powerful, yes. But it’s also mindful. It respects privacy, doesn't track every keystroke, and empowers families with just the right amount of control.
This is what we mean when we say AI for good. Not for surveillance, but for safety. Not to create dependency, but to restore trust.
The conversations that mattered
Over the three days at Startup Mahakumbh, our pod welcomed hundreds, from startup founders to school teachers, corporate leaders to hostel parents. The reactions were humbling.
"I’ve been looking for something like this."
"You trust your kids, but not the internet. This makes sense."
"Does this work even outside home Wi-Fi?" (Yes, it does.)
In those conversations, the larger startup sentiment was that India doesn’t need more tech, we need meaningful tech.
Our time at Startup Mahakumbh reinforced the fact that we’re here to solve problems rooted in our reality.
And if that reality is 400 million internet-using children and anxious parents with few trusted tools, then Happinetz is our way of showing up with intent.
